Just use money market funds

Why money market funds are the best default for startup cash management. Simple, liquid, and better net returns than CDs or Treasuries with an advisor.

October 17, 2025 · 3 min · Will Hea

Your timeline is shorter than your runway

Startups die when they plan beyond their runway. Why your operational timeline should never exceed your cash reserves, and how to prioritize accordingly.

September 16, 2025 · 4 min · Will Hea

Skeptical Labs LLC Goals, Structure, & Principles

How I structured Skeptical Labs LLC, including goals, operating principles, service offerings, and the legal and financial setup I recommend for solo consulting.

September 10, 2025 · 4 min · Will Hea